The day eats the post
Customers, staff, the supplier who didn’t show — “put something on Instagram” never makes it to the top of that list.
MarkPilot writes the captions, makes the images, checks every post against your brand, and puts it live on Instagram and X — on its own. No marketing hire. No Sunday-night scheduling. No Meta developer account to wrestle with.
No card to start · One-click connect · The autonomy dial keeps you in charge
आज का स्पेशल — मसाला चाय और गरम समोसे।
5 chai-time snacks we make fresh every evening (a thread) 🧵
Weekend combo is back — filter coffee + butter bun, ₹99.
Made for Indian small businesses — the cafe in Bandra, the boutique in Jaipur, the gym down your street.
In use by early pilots, including Swinton House.
Every “grow your business” guide says the same thing: post consistently. It’s also the first thing that slips the week you’re short-staffed and the AC breaks.
Customers, staff, the supplier who didn’t show — “put something on Instagram” never makes it to the top of that list.
Buffer and Hootsuite give you a blank calendar. You still write it, design it, and think it up. That was always the hard part — they just hold it for you.
empty · you fill every box
A freelancer or agency runs ₹15,000–₹40,000 a month — and you still proofread everything they send.
What if the posts just showed up — on-brand, in your voice — and went live without you?
Setup is about five minutes. After that, check in when you feel like it — or don’t.
One normal login for Instagram or X. No Meta developer account, no API keys, no calling your cousin who “knows computers.” Click, approve, done.
Keys sit in an encrypted vault. Disconnect anytime.
Step 1 of 3
Connect an account
OAuth login · no API keys
Your business, your tone, your rules. “Warm, a little cheeky.” “We never discount.” “Always say we’re family-run since 1998.” It remembers all of it.
Two minutes. Edit it whenever your mind changes.
Step 2 of 3
Your brand brief
saved · edit anytime
MarkPilot writes the caption and hashtags, designs the image, runs the brand-safety check, and publishes — to Instagram and X. Approve each one first, or leave it fully hands-off.
You’re always one tap from taking the wheel back.
Step 3 of 3
It posts
आज का स्पेशल — गरम जलेबी और दूध।
one tap to take the wheel back
Real AI agents that write, design, check, and publish — not one more dashboard for you to fill in.
MarkPilot picks the right model for each job — a quick one for first drafts, a careful one for the brand-safety check, the strongest one only for long-form. You get agency-grade output without paying agency money, and without burning credits where a cheap model would do.
First-draft caption
fast model
Image design
image model
Brand-safety check
careful model
X thread (long-form)
strongest model
Branded 1080×1350 images with Hindi captions, full X threads that pick up where they left off if the connection drops, and a clear status on every post. This is the part the other “AI tools” quietly leave to you.
आज का स्पेशल
मसाला चाय + गरम समोसे
शाम की चाय अब और भी खास। आज मसाला चाय के साथ गरम समोसे — सिर्फ ₹99।
#PuneCafe #ChaiTime #समोसा
Every draft is scored for brand-safety and confidence before it can publish on its own. Anything shaky waits for your yes. No off-key caption surprising you at 9am.
Weekend filter coffee + butter bun, ₹99.
Flat 50% off everything, today only!!
Per agent: review every post, or let it run. Start cautious, watch it for a week, then loosen the leash. Change your mind on any agent, any day.
Usage runs on credits with a plain token-to-credit cost, a ceiling per run, and a daily cap. You see what a post costs before it’s made.
One IG post + caption
The old way
Hootsuite, Buffer & co.
MarkPilot
Connect once. It runs itself.
You write every caption and design every image
It writes the copy and designs the image
A blank calendar waiting for you to fill it
Posts made for you, ready to go live
You're the quality check, every single time
A brand-safety AI checks each one first
Built for marketing teams with hours to spare
Built for owners with no team and no hours
A global tool with India bolted on later
India-first: INR, GST, Hindi, WhatsApp coming
You operate the tool
You connect once; it runs itself
Hootsuite gives you a dashboard. MarkPilot gives you your week of posts, done.
The real worry with “AI that posts for you” is that it'll say something weird or off-brand on your page. So the brakes got built before the engine.
Caption agent
Every post waits for your tap before it goes live. Loosen the leash whenever you're ready.
आज का स्पेशल — मसाला चाय और गरम समोसे।
draft · caption
Rainy evening? Filter coffee + butter bun, ₹99. We're family-run since 1998 — pull up a chair.
Published — above your line, so it went on its own.
Score the wrong tone or an off-brand claim and it drops below your line — then it holds and asks first, instead of going live.
Disconnect any account in one click. Your keys live in an encrypted vault. Nothing posts that you haven't allowed.
Set your autonomy level → Start freeMost marketing tools are built for San Francisco and translated for the rest of us. This one started in India.
Some of this is live now, some is coming — and we’ll always tell you which is which.
INR plans through Razorpay, and a GST invoice for your accountant. No dollar conversions, no scramble at filing time.
Captions in Hindi and clean Devanagari today, more Indian languages on the way. Posts that read like your customers talk, not like Google Translate.
आज का स्पेशल — मसाला चाय और गरम समोसे। आपके मोहल्ले का स्वाद।
Diwali, Holi, Eid, Pongal, the regional ones — the days your customers actually plan around, built into the schedule.
Where India actually messages. Broadcasts and catalogs are next on the build list — the big one.
Pick your kind of business — MarkPilot already knows the moves.
Today's special, plated and posted before the lunch rush. Weekend specials, the rainy-day chai push, the one dish people cross town for.
आज का स्पेशल — मसाला डोसा और फ़िल्टर कॉफ़ी। ☕
Before-and-afters, a Tuesday-is-slow offer, the festive booking rush — posted while you're mid-haircut.
Tuesdays are quiet — 20% off colour till 4pm.
Class timetables, transformation Tuesdays, the January and post-Diwali “get back to it” campaigns.
New drops, “back in stock,” the festive collection — shot, captioned, and posted on a rhythm you don't have to keep.
Festive drop is live — handloom kurtas, back in stock.
Fresh listings, open-house invites, a “sold this one” post for proof — steady, without a marketing exec on payroll.
Health tips, reminder posts, awareness days — professional, careful, never the wrong tone.
Run autopilot for every client from one screen. White-label output, your name on it.
Don’t see yours? If it has customers, MarkPilot can post for it.
Start free →Plain INR pricing. Cancel whenever. Every plan has the AI agents, the brand-safety check, and the autonomy dial.
Start free — connect one account and make your first posts on us. No card.
Solo owners testing it out
billed monthly
~30 posts' worth
Growing SMBs that want to stay consistent
billed monthly
~120 posts' worth
Multi-channel brands & small agencies
billed monthly
~400 posts' worth
A freelancer runs ₹15,000–₹40,000 a month for a handful of posts you still check. MarkPilot starts at ₹799 and doesn't take Sundays off.
Every AI action — a caption, an image, a brand-safety check — costs a small, clearly stated number of credits. You see the cost before a post is made, you set a daily cap so spend can't run away, and it all rolls up into clean monthly credits. No tokens to do math on. No bill you didn't expect.
“~posts' worth” is an estimate — a text-only caption costs less, a branded image a bit more. The real number's always on screen before you commit.
“We went from posting twice a month to three times a week, and I haven’t lifted a finger. It just runs.”
Used to forget my page for weeks at a stretch. Now there's something up every day, and it actually sounds like my cafe — not a robot. Haven't opened Canva since March.
An agency quoted me ₹30,000 a month to do less than this. What sold me was the Hindi captions — my regulars actually reply to those.
Set it to post on its own, I look once a week. It's a marketing person who never asks for leave.
Quotes from real pilots — swapped in as each one signs off.
Straight answers. If something you need isn't here, write to us — a real person reads it.
WhatsApp marketing (broadcasts & catalogs), Facebook, LinkedIn, Google Business Profile, and WordPress — one brand voice, every place your customers already are.
SEO, blog and long-form, email, ad copy, analytics, and a reply/DM agent — each one a specialist, all working off the same brand brief.
It reads your past posts, products and voice (RAG) so it sounds more like you each week, not less.
Scheduling, a content calendar, and recurring campaigns — including a ready-made festival and Diwali calendar.
An analytics dashboard for reach and engagement, with plain-English suggestions on what to do more of.
A step-by-step setup so your first week of posts is live before your chai goes cold.
We’ll always tell you what’s live and what’s still cooking.
Connect your account, set your brand voice, and MarkPilot takes it from there. You run the business. It runs the marketing.